Managing Your Second Funnel: Tiering and Segmenting Your Account Base
A complete "how to" guide on customer segmentation
If you're defining your Customer Success strategy and your company is growing, it's time to start thinking about service delivery. As your team and customer-base grows, sustaining the same rate of service to your customers will start to diminish.
Creating customer tiers and segments will enable you to scale your Customer Success strategy. We've created this material with you in mind.
We will walk you step-by-step through the process of tiering and segmenting your customers and defining ways to continue to provide top-level service to each of your customers.
- Creating Customer Tiers
- Servicing Tier 1 & 2 Accounts
- Servicing the Long Tail
- The Process of Segmentation
And there's a supplemental worksheet to get you started!